By 2035, RCU expects to host two million visitors annually. The collaboration further supports RCU’s Cultural Manifesto for AlUla, which details the principle cultural landscape developments planned for the area over the next 10 years. Guided by 12 strategic principles drawn from the Commission’s Framework Plan and Charter, AlUla’s approach to development balances innovation with heritage, arts and culture while unlocking economic potential to provide new opportunities for the local community. Innovative modular development approach allows for minimal ecological impact The world, now more than ever, needs to create places for people to reconnect with one another and with nature.”įirst phase of boutique resort is set to open in the first quarter of 2021 Ripley continued “RCU’s approach to sustainable development aligns very closely to our values and DNA and in our mission to support local communities. We are grateful to RCU for the opportunity to create our home here and invite our community to discover the unique history of AlUla, to share unforgettable experiences and adventures, and make new friends that stay with us long after we leave.” Travel is an incredible gift to create greater compassion and understanding in the world between different people and cultures. Oliver Ripley, CEO of Habitas added: “From our very first trip to AlUla we were really inspired by the people we met and by its natural beauty and heritage. Construction is underway, a fact that signals that we are actively opening up new opportunities for regional and international investors in the hospitality sector while empowering and enabling our community.” This approach reflects RCU and Habitas’ shared focus on social and sustainable development.Ĭommenting on this collaboration, Amr AlMadani, CEO of the Royal Commission for AlUla said: “This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage. With the first phase delivering 50 keys by the first quarter of 2021, Habitas is planning to empower and enable AlUla’s communities through micro-economies within the hotel, tourism, and the wider hospitality industries. AlUla’s heritage sites are set to re-open to visitors in October. The resort will enable light-touch, local experiencesĪlUla, in north-western Saudi Arabia and home to the country’s first UNESCO World Heritage Site, Hegra, has undergone an experiential tourism transformation in recent years. It began as a diverse community of people who would come together around immersive events, seeking human connection, authentic experiences and a better future. Habitas, a brand popular with a new generation of discerning travellers, has resorts in Tulum, Mexico, and in other locations in Asia and Africa. RCU is expanding AlUla’s economic opportunities through light-touch tourism and sustainable development, while Habitas is redefining modern luxury by focusing on bringing likeminded but diverse travellers together, who prioritise human connection and experiences over the traditional luxury experience of five-star hotels. The Royal Commission for AlUla (RCU) has started construction of a new community-focused, eco-friendly resort in the desert canyons of Ashar Valley AlUla following the signing of a new partnership with Habitas.
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